Market Insights

Why Packaging for Retail Products is Important to Your Brand

January 13, 2017

 

Packaging for retail products matters a great deal. Everyone knows that first impressions count, but the impact of well-designed packaging goes beyond how your products look on the shelf. Perhaps that's why it's said to be one of the things Steve Jobs obsessed over at Apple. So why is your packaging so important to your brand? Consider the following.

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Topics: custom retail packaging, packaging for retail products

What to Consider When Searching for Vehicle Packaging Solutions

December 12, 2016

 

When vehicle packaging is opened and a damaged component discovered, the costs go far beyond the affected item. Auto plants run lean with parts delivered just hours before assembly. One defective plastic molding, electronic sub-assembly or trim piece can bring production to a halt while the shipment is re-inspected or returned. There will be an investigation into the root cause, overtime working to make up the shortfall, and the supplier will probably pick up the tab.

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Topics: vehicle packaging

What's Ahead in Food Packaging?

November 17, 2016

 

Packaging is crucial to the success of products and brands. It can make all the difference between being noticed and purchased by consumers, or being left on the shelf. Innovative food packaging can influence and increase the odds of repeat purchases as well. Changes in demographics, preferences, lifestyles, and eating habits are all fueling change and evolution in food packaging. Here are some of the top trends:

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Topics: Food Packaging

10 Tips for Choosing the Right Packaging Company

October 14, 2016

 

When selecting a packaging company, you want a partner you can rely on. Ideally, the company will have all the services and features your company needs; however, bear in mind these needs can change as your company grows and evolves. The following are 10 areas to consider when selecting a packaging company:

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Topics: packaging company

Top Bakery Packaging Trends to Watch for in 2016 and Beyond

August 17, 2016

 

Bakery product companies are continually striving to engage consumers and drive more sales. Irresistible packaging is one of the most effective ways to accomplish this. Bakery packaging supplies come in more sizes, shapes, textures, materials and printing options than ever before. The goal in selecting bakery packaging supplies is to create a tactile, engaging and memorable customer experience.

The most successful packaging draws consumers to try new products and continue to buy more of their favorites. The next generation of bakery packaging will address upcoming brand challenges and meet consumer needs through key innovations. The following are some of the top baked goods packaging trends to watch for in 2016 and beyond.

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Topics: bakery packaging

Top Bottle Packaging Trends to Watch (and Get Inspired By)

August 3, 2016

 

Standing out in the soda, water, juice, beer, condiments, dressings and other beverage or liquid food categories is more challenging than ever before. The market is extremely saturated, making innovative bottle packaging paramount to success. The following are some of the top bottle packaging ideas and designs that are trending now throughout the industry.

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Topics: bottle packaging

How to Improve Your Product Appearance and Operational Productivity with Shrink Packaging

June 22, 2016

 

The look of your product is your calling card to customers. To reduce buyer's remorse and create a great first impression, you need your product packaged as professionally as possible. If you want to protect your precious cargo during delivery, draw attention to your product's best features, and provide easy access when unpacking, shrink packaging is your best packaging option. Let's take a look at how you can improve your product's appearance and operational productivity with shrink packaging.

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Topics: Shrink Packaging

Top 5 Features of Rigid Container Packaging

June 20, 2016

You may have the best products in the world, but without the optimal packaging, you won't be able to succeed in your market. Victory Packaging's rigid container solutions can enhance your business and its products in a range of key ways. The following are five of the top features and benefits of our rigid packaging and container options for food and other products in a range of industries.

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Topics: Food Packaging, Automative Packaging

6 Signs You Are Losing Money from Your Food Packaging System

March 8, 2016

 

The average consumer is probably unaware of the immense challenges that every company involved in the production, distribution and transportation of fresh produce faces. It doesn’t matter whether a grower is rushing to deliver a new harvest to a distributor, or the distributor is eager to fill 18-wheeler trucks full of produce to take to grocery stores or wholesale warehouses. You need to find solutions to everything from managing your inventory to controlling costs, automating production, and optimizing efficiency and productivity. We will look at six common challenges our customers face and show you how Victory Packaging approaches and resolves each challenge. 

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Topics: Food Packaging

10 Challenges to Keep in Mind for Food Packaging

March 3, 2016

 

Food companies have to keep all sorts of issues in mind when considering their packaging decisions. There are a number of interesting trends spilling into the mainstream that are redefining food packaging. Let's take a look at the top 10 challenges for those who are responsible for food packaging.

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Topics: Food Packaging