Market Insights

Custom Packaging - Unboxing the Brand Experience

April 27, 2017

Unlike in-person retailers, where merchants have many opportunities to connect and impact customers through displays, music, décor, and interaction, e-commerce retailers can sometimes be at a bit of a disadvantage. Without the physical storefront to impress, their most opportune chance to "wow" the customer is, in fact, when they receive their package.

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Topics: custom retail packaging

Reasons to Invest in Packaging Automation

April 4, 2017

Two of the best reasons to switch to packaging automation are increased production and decreased expenses. Consider this, when using packaging automation, you’re using fewer materials, which ensures a more effective application and removes the human error element of packaging.

Sound good, but don't know where to start?

First off, the solution needs to be attainable and easy to upgrade. Eventually your market will grow so you’ll want to be capable of running future products at the future speed to meet those demands. This also enables your operators to quickly adapt and change to new products, therefore spending less time on training.

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Topics: packaging equipment, packaging automation

Snack Food Packaging and the Benefits of the Single Serving

March 20, 2017


Now more than ever individuals are seeking elements such as convenience and dietary awareness when choosing the right product for their family or themselves. Single-serve packaging allows consumers to stock up on their favorite snacks and products and use them on the go. Since portion and calorie control are much easier for on-the-go consumers to calculate, single-serve food products provide the health and wellness many are looking for with the added benefit of convenience.

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Topics: single serving packaging, snack food packaging

The Benefits of Stand-Up Pouch Packaging from Manufacturer to Consumer

February 9, 2017


The pouch is one of the newest innovations in flexible packaging design, and it has a lot of advantages. When you think of packaged products, traditionally liquids and gels have gone into containers like bottles, cans and jars while dry goods went mainly into bags. As a container-bag hybrid, the stand-up pouch works for both liquids and solids. It evolved from regular bags or pouches and is made from a roll of material sealed at both ends. Making a pouch entails fitting a gusset into the bottom of the pouch. This gives it a base and opens up the pouch so that, seen from the side, it's somewhat triangular.

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Topics: Flexible Packaging

Why Packaging for Retail Products is Important to Your Brand

January 13, 2017


Packaging for retail products matters a great deal. Everyone knows that first impressions count, but the impact of well-designed packaging goes beyond how your products look on the shelf. Perhaps that's why it's said to be one of the things Steve Jobs obsessed over at Apple. So why is your packaging so important to your brand? Consider the following.

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Topics: custom retail packaging, packaging for retail products

What to Consider When Searching for Vehicle Packaging Solutions

December 12, 2016


When vehicle packaging is opened and a damaged component discovered, the costs go far beyond the affected item. Auto plants run lean with parts delivered just hours before assembly. One defective plastic molding, electronic sub-assembly or trim piece can bring production to a halt while the shipment is re-inspected or returned. There will be an investigation into the root cause, overtime working to make up the shortfall, and the supplier will probably pick up the tab.

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Topics: vehicle packaging

What's Ahead in Food Packaging?

November 17, 2016


Packaging is crucial to the success of products and brands. It can make all the difference between being noticed and purchased by consumers, or being left on the shelf. Innovative food packaging can influence and increase the odds of repeat purchases as well. Changes in demographics, preferences, lifestyles, and eating habits are all fueling change and evolution in food packaging. Here are some of the top trends:

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Topics: Food Packaging

10 Tips for Choosing the Right Packaging Company

October 14, 2016


When selecting a packaging company, you want a partner you can rely on. Ideally, the company will have all the services and features your company needs; however, bear in mind these needs can change as your company grows and evolves. The following are 10 areas to consider when selecting a packaging company:

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Topics: packaging company

Top Bakery Packaging Trends to Watch for in 2016 and Beyond

August 17, 2016


Bakery product companies are continually striving to engage consumers and drive more sales. Irresistible packaging is one of the most effective ways to accomplish this. Bakery packaging supplies come in more sizes, shapes, textures, materials and printing options than ever before. The goal in selecting bakery packaging supplies is to create a tactile, engaging and memorable customer experience.

The most successful packaging draws consumers to try new products and continue to buy more of their favorites. The next generation of bakery packaging will address upcoming brand challenges and meet consumer needs through key innovations. The following are some of the top baked goods packaging trends to watch for in 2016 and beyond.

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Topics: bakery packaging

Top Bottle Packaging Trends to Watch (and Get Inspired By)

August 3, 2016


Standing out in the soda, water, juice, beer, condiments, dressings and other beverage or liquid food categories is more challenging than ever before. The market is extremely saturated, making innovative bottle packaging paramount to success. The following are some of the top bottle packaging ideas and designs that are trending now throughout the industry.

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Topics: bottle packaging