Bakery product companies are continually striving to engage consumers and drive more sales. Irresistible packaging is one of the most effective ways to accomplish this. Bakery packaging supplies come in more sizes, shapes, textures, materials and printing options than ever before. The goal in selecting bakery packaging supplies is to create a tactile, engaging and memorable customer experience.
The most successful packaging draws consumers to try new products and continue to buy more of their favorites. The next generation of bakery packaging will address upcoming brand challenges and meet consumer needs through key innovations. The following are some of the top baked goods packaging trends to watch for in 2016 and beyond.