Market Insights

The Role that Craft Beer Packaging Plays in Product Quality and Appeal

October 31, 2017

 

Hard to miss in stores with their brightly colored cans, eccentric labels and thick plastic holders, craft beers are here to stay. Over 20% of beer consumed in 2016 came from the craft brewery market, making it a growing force in the beer aisle taking up more and more shelf space.

But, what makes craft beer so popular? Sure, the unique tastes and interesting ingredients are going to pique the interest of anyone walking down the beer aisle. But, the story breweries tell through the quality they deliver is what really resonates with consumers.

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Topics: Beverage Packaging, craft beer packaging

Benefits of Subscription Box Fulfillment

October 19, 2017

One of the more popular trends in e-commerce to hit the market in recent years has been subscriptions boxes. Customers love subscription boxes both for their convenience and their element of surprise, and companies love subscription boxes because they allow them to create innovative products that are more appealing than the sum of their parts.

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Topics: e-commerce packaging, efulfillment, ecommerce

Making the Most of Eco Friendly Packaging Design

October 6, 2017

In recent years, the push for businesses to adopt more eco-friendly practices has steadily increased. Now, consumers - especially those in younger generations - are beginning to show compelling degrees of preference for companies who strive to be eco-friendly.

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Topics: sustainability