Market Insights | Page 1

Here at Smurfit Westrock Packaging Solutions, we know that navigating the ecommerce world can be challenging. That's why we work with ecommerce fulfillment companies — those that sell and ship products out to customers — to help them select and stay stocked with the right packaging. It gives them one less thing to worry about in the grand scheme.

At the start, it's all about understanding your ecommerce needs and how your packaging might be affected by them. After that, you'll need a solid packaging provider that can make sure you don't miss a beat when it comes to shipping your goods. We cover both of these topics below.

First up: understanding your needs.

The packaging you use for your retail products can make a big difference when it comes to attracting customers. In order to boost business, your products need to stand out among the competition and make a strong impression on customers. Whether your products are on store shelves and displays or delivered right to a customer's home, custom retail packaging can provide you with an effective way to help your business thrive. How can you make sure customers head right for your products in stores or online? Consider the following packaging ideas for your retail products.

Sustainability is becoming an increasingly important decision-making factor for consumers. Not surprisingly, these shifting customer preferences are shaking up how businesses approach their products at every stage—from development to engineering and finally packaging. In the world of packaging solutions, we’ve seen a monumental movement away from single-use plastic in favor of environmentally friendly materials, minimalist designs and, in the latest development, packaging that can be reused. 

The snack food industry is growing rapidly, but that doesn’t mean consumers are buying more snacks. Instead, they’re spending more on snacks that come with bigger price tags and bigger perceived benefits. One of the key drivers of increased consumer spending? The rise of healthy snacks, fueled by mindful eaters seeking out premium ingredients and wholesome nutrition.

Having the right supplies available is essential for efficient and affordable shipping. At Smurfit Westrock Packaging Solutions, we are proud to offer commercial packaging materials that make it easy for businesses to package and ship products of all kinds. Outlined below are a few of the packaging materials that are well-worth considering if you are looking for a way to streamline your shipping and handling process and boost the efficiency of your business.

With sustainability and attraction in mind, your packaging still needs aspects to help it stand out above the competition.

Ever since we developed the ability to freeze food, packing and transporting frozen food has presented several unique challenges. Over the years, the way that companies have used innovative packaging solutions to overcome these challenges has changed dramatically.

The various types of beverage packaging span from bottles, cans, pouches, cartons and others. According to Market Research Reports, the demand for traditional beverage packaging, such as plastic closures and metal closures, are still in top demand with a slight advantage to plastic. However, new trends accompanying convenience, sustainability, and innovation are on the rise.

Today’s consumers want products that work for them instead of the other way around. They are thirsty for more progressive packaging, even if it means altering preconceived standards of beverage packages.

There are approximately 2.2 million farms in the United States and the average American consumes roughly 273.2 lbs. of fruit each year. This means that for farms to provide fresh produce to Americans, as well as exporting farm goods to other countries, produce needs to be delivered in a way that maintains its freshness, quality, and taste while being transported to grocery store shelves.

Packaging is crucial to the success of products and brands. It can make all the difference between being noticed and purchased by consumers, or being left on the shelf. Innovative food packaging can influence and increase the odds of repeat purchases as well. Changes in demographics, preferences, lifestyles, and eating habits are all fueling change and evolution in food packaging. Here are some of the top trends: