Market Insights

Bakery Packaging - Ensuring the Delivery is as Tasteful as the Product

March 29, 2018

With sustainability and attraction in mind, your packaging still needs aspects to help it stand out above the competition.

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Today’s culture is constantly searching for convenience without having to give up on quality. Food sales through e-commerce outlets are quickly growing as more and more shoppers use grocery delivery programs than ever before. In addition, meal kit subscription boxes are around every corner with the ability to create a home cooked meal without having to leave your home for supplies.

Bakery packaging is no exception, with options to deliver friends and co-workers freshly baked cookies or a box of intricately decorated and flavored cupcakes. Providing the added convenience of ordering online, bakery packaging is quickly evolving in the e-commerce world, and helping to add to the user experience. Partnering with an e-commerce and supply chain solutions provider will help optimize your logistics and supply chain management to increase service levels to your customers.

Getting Creative with It

You put in a lot of effort into making the perfect baked good for your customers, so why should your packaging be sub-par?

Remarkable bakery packaging is all about finding ways to stand out above the crowd and creating buzz around your product. Bakery packaging utilizes several core packaging materials and supplies, including corrugated shippers, plastic poly bags, clamshell packaging, and chipboard boxes.

Working with an expert packaging design engineer to create beautiful, eye-catching bakery designs, in addition to inventive personalization techniques, will surely help your product to sell. If you’re in the business of selling bread, cake, or other scrumptious bakery treats, delicious package designs will definitely persuade hungry buyers to buy.

Time to go Green

Driven by retailer requirements, public perception, economic pressures, and government policies, sustainability impacts every aspect of a package. From the source of its raw materials to its end of life, sustainable packaging has proven to be an incredibly complex issue. However, creating a product that is not only appealing, but is also sustainable will increase customer perception of your business and is overall better for the earth. Below are some tips to creating a sustainable packaging design:

  • Take a lifecycle approach to the design
  • Evaluate each component of your package
  • Consider new options for distribution
  • Look for Opportunities to make your package reusable
  • Employ packaging strategies that encourage product consumption
  • Know where your materials come from
  • Evaluate your distribution for space-saving opportunities

If you feel that your baked goods could benefit from one or all of these concepts, but aren’t sure how to go about changing your current methods, contact Victory Packaging. Our specialists are waiting to assist you with your packaging needs to help your business grow.


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Topics: Food Packaging, bakery packaging, Flexible Packaging, snack food packaging, packaging solutions, sustainability

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