Here at Victory Packaging, we know that navigating the ecommerce world can be challenging. That's why we work with ecommerce fulfillment companies — those that sell and ship products out to customers — to help them select and stay stocked with the right packaging. It gives them one less thing to worry about in the grand scheme.
At the start, it's all about understanding your ecommerce needs and how your packaging might be affected by them. After that, you'll need a solid packaging provider that can make sure you don't miss a beat when it comes to shipping your goods. We cover both of these topics below.
First up: understanding your needs.
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How to Identify Your Ecommerce Packaging Requirements
Some ecommerce fulfillment companies aren't totally clear about what matters to them or their customers. If your company is in that boat, you won't have the basic foundation to truly value your packaging solution.
To set some expectations, think about your priorities and ask questions; for instance:
- Do we need custom packaging? Does our packaging reflect our brand identity? How important is this to us?
- What kind of reports do we need from our packaging company? Do we need any special reports or information? If so, how often should they be delivered (weekly, monthly)?
- Are we meeting ESG goals with our current sustainable packaging materials?
Without a doubt, after you specify your needs and review the below benefits, the value of a quality packaging solution will be increasingly evident (especially if scaling fast is your priority).
5 Benefits of Sourcing Ecommerce Packaging Through Victory
Packaging plays a significant role in the success of ecommerce fulfillment companies. In recent years, unprecedented progress has been made in developing new packaging techniques, leading to greater efficiency and cost savings.
At Victory, we live on the bleeding edge of packaging technology. Here are a few major improvements your company will achieve by working with our team.
1. Cost Minimization Through Optimization
How you package your product can have a huge impact on how much it costs to ship. This is why it's critical to optimize both the weight and dimensions of your packaging as much as possible.
Victory has decades of experience streamlining packaging for our customers, many of which are ecommerce fulfillment companies. When these elements are optimized to fit your product, you'll see ROI in the form of reduced shipping costs.
2.Reduction in Material Costs With Custom Packaging
Reducing material costs is a top priority for any company that wants to stay competitive. And we've got your back at Victory. Our packaging engineers utilize the latest technology in CAD software to customize any material for your packaging requirements.
Having experts design a custom solution can minimize your material costs. This ensures the packaging process is optimized for your product.
3. Branding and Packaging: Increase Brand Awareness
Packaging is an important part of your brand. It's the first thing people see when they open their purchase, and it allows you to express yourself and tell your story to the world. Thus, packaging design can be a major factor in determining how well customers receive your product.
If you want to continue standing out from the crowd and make sure your customers are happy, then it's essential to consider branded packaging. Victory Packaging offers packaging design solutions for this very purpose.
4. Memorable Unboxing Experiences
The right packaging can help your product make a great first impression on the customer and build your brand engagement. For example, think about how you feel when you receive a gift in a plain brown box versus an elegant gift bag with ribbons and bows.
Placed side by side, a plain, boring package just can't stand up against something carefully crafted with the customer experience in mind. Victory is all about creating that memorable, YouTube-able unboxing moment. It's what keeps people coming back, and in the end, that's the result that'll lead to more success for you.
5. Packaging Automation Boosts Efficiency
Packaging automation can help speed up the delivery of packaging resources to your company. Long gone are the days of manual labor, with individual workers painstakingly building boxes from scratch. Technology can now do that for you in a fraction of the time.
Whether you have a startup company or an established business, there is nothing more fulfilling (pun intended) than finding the right partner to provide your ecommerce packaging. Our packaging equipment and automation solutions ensure we do that at the highest quality possible and in the shortest time possible.
We're A Top Packaging Fulfillment Company
We know packaging fulfillment is essential to your company's success. From custom packaging to optimization, we add value as your single-source ecommerce packaging provider. Connect with us today to talk about your next order.