Market Insights

Maximize Packaging Efficiency with Shrink Film

May 15, 2017

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Are you looking for an alternative to typical packaging methods to increase efficiency? Look no further. The advantages of shrink film packaging create convenience, cut costs, and increase sustainability throughout the entire packaging life cycle.

So, what exactly is shrink film packaging? It is a plastic film that can be wrapped around any object and is then heated at the surface causing the plastic to shrink. As it shrinks, it forms to the shape of your product and seals itself. Sounds simple enough, but let’s delve into the ways you can benefit from this form of packaging.

Peace of Mind - Shrink Film Protects

Keeping your products protected is an essential factor when selecting your type of packaging. The pack strength of shrink film is profoundly high; it is made from a sturdy, durable plastic that is difficult to tear of puncture. Heat is applied to shrink film creating a tight seal that fully protects the shrink wrap contents. Unlike other materials, shrink film does not become brittle or weak when it is exposed to the sun or extreme cold. Once it has been heated and sealed over your product it will continue to provide abrasion protection and puncture and impact resistance without loosening or sagging. The seal not only protects your items from damage, it prevents damage that can be caused by dust, dirt, or moisture as well. There are even types of shrink film that come with UV protection to keep your products safe from harmful sun rays.

With clear-view packaging, products are also protected from bring tampered with at retail sites and during delivery. Since shrink film covers and grips its shape once applied, tampering will be noticeable immediately. For this reason, food manufacturers and pharmaceutical companies are now shrink wrapping their products. There are also types of shrink film, used by banks and governmental agencies, go as far to change color when the plastic has been stretched to show the sealed items have been touched.

Shrink Film Packaging is Affordable & Convenient

Compared to other packaging materials, shrink film is surprisingly an affordable alternative. It is designed to minimize space and keep bundled items close together, eliminating the need for extra boxes or pallets. This packaging choice can save your business money since shrink wrapping is cheaper than case packing and requires less space for packaging material in the factory. The packs are also smaller than RSC cases and require less space during transportation.

One aspect of shrink film that stands above other packaging materials is that it can be used for any size product. Small electrical wires can be shrink wrapped to prevent exposure to moisture, as well as boats and greenhouses during transportation. Even freights on trailers and trains can be shrink wrapped for easier transport, and entire buildings have been shrink wrapped to prevent chemical leaks or exposure form hazardous materials. The options are endless.

Increase Sustainability with Shrink Film Packaging:

Increasing sustainability and reducing environmental footprints is increasingly becoming more important to businesses, customers, and packaging. Sustainable packaging is not only about creating less packaging, but also finding the right packaging and process through the entire life cycle. One way to achieve this is by reclaiming and reusing industrial supply materials.

Working with distributors to retrieve and salvage elements in the packaging supply process can make a significant difference in reducing industrial waste. The distributor may also be willing to help you find a place for your unused shrink film inventory rather than having to discard the idle film. Not to mention, shrink wrapping is already more eco-friendly than case packaging since corrugated boxes are made of paper. Shrink films are bio-degradable and recyclable, thus helping to reduce your carbon footprint. Removing paper labels from your products and replacing them with printable shrink film is a simple technique to prevent waste and save cost as well.

Preserving your products and preventing waste also promotes sustainability. Many foods that need to be preserved during transport or extended shelf life can be preserved with shrink film. Food-grade shrink film is a popular choice for many food production companies.

Shrink Film Packaging Marketability

Removing those wasteful paper labels and replacing them with printable shrink film can also increase your marketing efforts. An added feature of shrink film is that it can be designed with colors, words, pictures, and logos to promote your products. From the time your product leaves the production floor to its final destination, the items will not only be wrapped in plastic, they will be wrapped in your brand. Your products will stand out on their shelf space to provide excellent branding opportunity. This marketing tool can increase brand awareness, making your business more visible to current and potential customers.

Shrink film products for retail sales can be a smart choice for business owners seeking an efficient packaging option at an affordable price. You will be provided with peace of mind with protection and durability, an affordable and convenient alternative to traditional options, and an increased amount of sustainability and marketing. Contact Victory Packaging today to see how you can benefit from our shrink packaging services.

Topics: Shrink Packaging

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