Hard to miss in stores with their brightly colored cans, eccentric labels and thick plastic holders, craft beers are here to stay. Over 20% of beer consumed in 2016 came from the craft brewery market, making it a growing force in the beer aisle taking up more and more shelf space.

But, what makes craft beer so popular? Sure, the unique tastes and interesting ingredients are going to pique the interest of anyone walking down the beer aisle. But, the story breweries tell through the quality they deliver is what really resonates with consumers.

And nothing tells a brand's story and quite like the packaging they choose to deliver their product in.

What are your options for Quality Craft Beer Packaging?

Cans, Cans, Cans

Why cans? Cans are less costly to ship and purchase at any volume and also keep beer in better condition. Sunlight, oxygen and heat are the top enemies of any beer and aluminum cans are the perfect hero for resisting sun and oxygen exposure with refrigeration combating the last. Aluminum is resistant to sunlight and liquid is subject to lower levels of oxygen than when bottled in traditional glass. 

Additionally, cans are easier to carry around in areas that prohibit glass (like beaches or parks). They are easier to recycle than glass bottles and not as fragile, eliminating the possibility of cracking or shard-shedding into the product during shipment or storage. 

Branding and Labeling

Over 60% of craft beer drinkers state that the packaging or labeling is very or extremely important in convincing them to give a beer a try. So, branding your product should be the most important aspect of your craft beer, after the taste, of course.

High quality packaging translates to a high quality beer in today’s craft beer consumers’ eyes. With unique can labels, you can tell a story of your beer and your brewery’s history, while giving consumers insight into your brand that truly connects with your products. Bright colors, unique designs (like Patron Saints or skulls) and even bold patterns (think neon colored hops or chevron) can all be found on craft beer cans in a beer aisle. Creating the perfect design can really bring your products to the forefront.

Plastic Can Handles

Craft breweries and microbreweries have thrived on different offerings when it comes to the taste or ingredients in their products. How those products are packaged on the shelf is no different.

Plastic can handles provide an easy to use option for any brewery while making sure products do not look mass-produced. Other advantages include the ease of carry from shelf to home, protection of can tops from dirt and grime, and the ability for consumers to reuse the can handles on unfinished six-packs. Plastic can handles are also more environmentally responsible when compared to traditional six-pack rings and can be recycled curbside.

Our Craft Beer Packaging Solutions

The tales of craft breweries are shining through crowded beer aisles with labeling and packaging that provides consumers with everything they need to know about the brewery and what the beer’s taste profile is before they even purchase a six-pack. Through our Craft Beer Packaging Solutions, let us help your brewery tell an unforgettable story that will keep consumers coming back for more.