E-commerce can be a lucrative and successful business, but that success isn’t automatic. Like any other business venture, it is an evolving industry and there are still a lot of misconceptions out there about how your business should run. You may have a good system in place that has been working for years, but there are other processes out there that can introduce total cost optimization.

Therefore, you should keep an open mind when finding ways to save money, and look to innovation to significantly improve service levels and the brand experience to your customers. Here we will expose a few e-commerce myths for what they are, and delve into better processes that can benefit your brand.

E-commerce Packaging Myth #1: Branding - Less is more

E-commerce is unique in that it brings convenience to customers, but it is also lacking the physical connection that storefronts provide to leave a lasting impression on the consumer. The window of opportunity to wow the customer and promote your brand is much smaller than if they were surrounded by attractive displays, music, and personal interaction with employees at a store.

Creating a memorable Unboxing Experience is a great way to promote your brand and create a memorable experience. Rather than sending a traditional box, take liberties with the design and implementation to delight your customers. Adding customization to promote your brand on the outside of the package, altering the design of your box, creating an enticing design and presentation on the inside, and custom notes and samples are just some of the ways to make your e-commerce brand stand out. This will also increase the consumer’s desire to share your product on social media and promote your brand.

E-commerce Packaging Myth #2: If It Ain’t Broke, Don’t Fix It

Just because your traditional supply chain management and logistics solutions are still technically working, it doesn’t mean they can’t be better. To be competitive in the e-commerce industry, supply organizations must create cost reduction initiatives. A custom warehousing and inventory management program can help you free up space, money, and labor. For example, a custom VMI program for your supply chain management can optimize your inventory, take the burden out of your hands, and free up cash for other parts of your business. 

Victory Packaging’s JIT Delivery Services, designed for customers who require multiple transactions on a frequent basis, can maximize the use of available floor space and optimize your traditional logistics program. Updating supply chain and logistics will give you better cost management with lower warehouse/labor costs and improve business performance and e-commerce services.

E-commerce Packaging Myth #3: Fulfillment Belongs In-House

Your product is precious to you, it’s the heart of your business, and you want to keep it close. But it’s time to let it go! By outsourcing your fulfillment, you will be able to focus on your sales and marketing and stop worrying about shipping and returns. Allow your fulfillment partner to seamlessly handle your order processing, inventory management, product packaging, and any other distribution requirements.

You will see that this will save you costs on shipping, will create faster delivery to your customers, lower your operating costs, grant you better technology and inventory management, and improve your customer service and returns. Not to mention you will be saving monthly expenses from those pesky warehouse leases now that your third-party fulfillment partner can house your product for you.

Victory Packaging works as your single source packaging provider, full-service fulfillment provider, and will optimize your cost management. Contact us today to see how you can benefit from our E-commerce and Supply Chain Solutions.