Never Underestimate the Power of a Good Packaging Design

February 22, 2018

iStock-521696930 (1).jpgToday, no matter what industry you are in competition abounds. Whether your products are sitting on a physical shelf or a digital one, attracting the interest of customers within the first few seconds of them spotting your product is vital.

With this in mind, it's important not to underestimate the power of a great packaging design to attract new customers to your product and give you a leg-up over the competition.

Why a Good Packaging Design Matters

For a customer who is not already deeply familiar with your product, a great presentation is essential. A good packaging design can pique the interest of potential customers while at the same time conveying the benefits of your product. An example of this is a brand of pasta that creates windows into the box in the shape of women's hair rather than the traditional rectangular viewer. By creating an appealing way to showcase linguine and spaghetti as different hairstyles, the packaging instantly attracts interest and separates itself from others in that sector of the food industry. This design concept both entices and educates customers in the vital few seconds where they are considering purchasing your product.

In addition to this, customers value the unboxing experience. We all know how exciting it can be tearing open the packaging of a new product, and a good packaging design can make that experience all the more enjoyable. In fact, you may even be able to benefit from some free advertising in the form of unboxing videos that many people often post online when they are particularly excited about a product. A packaging solution to help you accomplish this would be the use of custom packaging with an eye-catching and professional design.

Sometimes, packaging may even play a functional role in the use of the product. For example, one company selling packages of butter designed their packaging in a way that the top of the package could be used as a butter knife to spread the butter. This creative, two-in-one method attracts customers with the design and functionality of the package.                        craft brew packaging best practices

How to Develop Great Custom Packaging

The best way to develop custom packaging that will set your product apart and get customers excited about it is to work with packaging design engineers. These professionals have years of experience developing custom packaging that is designed to be both incredibly functional and attractive when sitting on the shelf. They will work to fully understand your brand and your product before developing a custom packaging solution that is perfectly tailored to you.

At Victory Packaging, our packaging design engineers are second to none. Leveraging cutting-edge technology and years of experience, we develop custom packaging that sets products apart from the competition and boosts a business' sales.

Underestimating the power of a good package design can lead to the deciding factor of a customer’s choice in product. If you would like to learn more about how Victory Packaging can help you develop a great package design for your product, we invite you to contact us today.

Topics: packaging solutions, custom retail packaging