Market Insights

Beverage Packaging: A Thirst for Something More

June 23, 2017

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The various types of beverage packaging span from bottles, cans, pouches, cartons and others. According to Market Research Reports, the demand for traditional beverage packaging, such as plastic closures and metal closures, are still in top demand with a slight advantage to plastic. However, new trends accompanying convenience, sustainability, and innovation are on the rise.

Today’s consumers want products that work for them instead of the other way around. They are thirsty for more progressive packaging, even if it means altering preconceived standards of beverage packages.

Discover Better Food & Beverage Packaging Solutions!

Convenience of Beverage Packaging

More and more food and beverage packaging is being created for portable, on-the-go use. Resealable plastic bottles of water and soda are more appealing than cans with the advantages of being lightweight, easy-to-carry, and easy-to-handle.

Younger consumers are becoming increasingly more attracted to the ease of single-serve items. By identifying with this generation, you are able to meet their needs and create a strong brand message that will be tied directly to your packaging.

More Sustainability for Beverage Packaging

Consumers are increasingly wanting to lower their impact on the environment and expect the brands they buy from to share their insight.

The definition of sustainable packaging has evolved since it was first introduced. The end result of the package being recyclable is still integral, but the full life-cycle of creation, use, and disposal is now being taken into consideration. Beverage industries are adapting manufacturing processes, ingredients, and packaging to appeal to their eco-savvy customers.

Innovative Packaging for Beverages

Non-traditional packaging is seeing large successes in unlikely industries. For instance, the alcohol industry. In the past, the stigma of bagged or boxed wine carried a, more or less, shoddy reputation; today, quite the opposite is true. With boxed wine taking 17.5% of all wine sales in the U.S. by volume and only gaining speed, this style has even began spreading to champagne and vodka. One might think that moving from the more lavish packaging would damage brand value, but the emphasis placed on design and package structure has only added to brand value. Some brands are even going as far as providing wine and champagne in aluminum cans, too.

These types of packaging appeal to a variety of consumers from the millennial concert goers who prefer wine over beer, to housewives looking for a convenient single-serve glass of wine without the hassle and potential waste of opening a full bottle.

Beverage packaging like these are seeing a large success by combining convenience, sustainability, and innovation. They are able to take on larger industry trends in the beverage market by focusing on a unique design, considering disposal, and keeping mobility and consumption in mind. Contact Victory Packaging today to see how we can help you with your beverage packaging needs.

Topics: Food Packaging, Beverage Packaging