When most people think about packaging, the first things that come to mind are the design that compels you to buy or the moment you unbox your product. But in reality, the packaging development process is a lot more complex than that. Behind every memorable packaging experience is a team of engineers who use their expertise to craft customized solutions.
Read MoreTopics: custom retail packaging, e-commerce packaging, packaging engineer, packaging solutions, sustainability, packaging trends
Sustainability is becoming an increasingly important decision-making factor for consumers. Not surprisingly, these shifting customer preferences are shaking up how businesses approach their products at every stage—from development to engineering and finally packaging. In the world of packaging solutions, we’ve seen a monumental movement away from single-use plastic in favor of environmentally friendly materials, minimalist designs and, in the latest development, packaging that can be reused.
Read MoreTopics: Food Packaging, custom retail packaging, e-commerce packaging, packaging solutions, sustainability, packaging trends
The snack food industry is growing rapidly, but that doesn’t mean consumers are buying more snacks. Instead, they’re spending more on snacks that come with bigger price tags and bigger perceived benefits. One of the key drivers of increased consumer spending? The rise of healthy snacks, fueled by mindful eaters seeking out premium ingredients and wholesome nutrition.
Read MoreTopics: Food Packaging, snack food packaging, packaging solutions, packaging trends
From imaginative brews to eye-catching labels, craft beer has never been short on creativity. But as the industry heats up—75% of the new beer products hitting shelves in 2017 were craft beer—the competition for consumer buy-in has never been more contentious.
Read MoreTopics: Beverage Packaging, craft beer packaging, craft beer packaging trends, packaging trends
With the year quickly approaching the halfway point, now is the ideal time to pause and take stock of the packaging trends shaping the landscape. From automation to sustainability, this year’s trends are redefining the role of packaging and fulfillment in a brand’s success story.
Read MoreTopics: custom retail packaging, Flexible Packaging, packaging automation, fulfillment, ecommerce, packaging supply chain, packaging solutions, supply chain cost management, sustainability, packaging trends
Trader Joe’s just announced a plan to cut one million pounds of single-use plastic from its stores. Earlier this year, Nestlé rolled out its first efforts to eliminate single-use plastic, starting with removing plastic straws and shifting products like Nesquik from plastic to paper packaging. It plans to make 100% of its packaging recyclable or reusable by 2025.
A few short years ago, these might have sounded like audacious goals. But in today’s food and beverage landscape, sustainable packaging has quickly shifted from “nice to have” to a “must-have.”
Read MoreTopics: packaging solutions, sustainability, packaging trends
Beer sales in the U.S. are on a slight decline overall. But despite the 1% beer industry slowdown and reports that Millennials are drinking less alcohol than previous generations‚ one sector continues to grow: craft beer. Craft breweries now represent more than 12% of the American beer market. Their performance is only expected to improve as consumers age.
How good does it feel to grow? Just ask the 50 brewpubs, microbreweries and regional craft breweries that made it onto the Brewers Association’s annual list of the fast-growing craft breweries earlier this month.
Read MoreTopics: packaging solutions, craft beer packaging, craft beer packaging trends, craft beer warehouse
It’s official: we’re a nation of snackers. But although American consumers are spending more than ever on foods that fall into the snack food category, the way we’re snacking has shifted dramatically. It only takes a quick walk down the snack food aisle at your local grocery store to notice the latest trend driving consumer appetites: “on the go” snacks.
Read MoreTopics: Flexible Packaging, single serving packaging, snack food packaging, packaging solutions
The days of presenting your products in a bland, cardboard box are in the past. Today, in order to stand out from the competition, businesses need to take advantage of creative packaging solutions designed to pique a customer's interest. Thankfully, there is no shortage of great ways you can make use of creative designs in your own product packaging. Outlined below are just a few great ideas for you to consider.
Read MoreTopics: Flexible Packaging, packaging engineer, packaging solutions, sustainability
Having the right supplies available is essential for efficient and affordable shipping. At Victory Packaging, we are proud to offer commercial packaging materials that make it easy for businesses to package and ship products of all kinds. Outlined below are a few of the packaging materials that are well-worth considering if you are looking for a way to streamline your shipping and handling process and boost the efficiency of your business.
Read MoreTopics: Food Packaging, Shrink Packaging, Flexible Packaging, packaging solutions