How to Use Craft Beer Packaging to Grow Your Brand

April 29, 2019


Beer sales in the U.S. are on a slight decline overall. But despite the 1% beer industry slowdown and reports that Millennials are drinking less alcohol than previous generations‚ one sector continues to grow: craft beer. Craft breweries now represent more than 12% of the American beer market. Their performance is only expected to improve as consumers age.

How good does it feel to grow? Just ask the 50 brewpubs, microbreweries and regional craft breweries that made it onto the Brewers Association’s annual list of the fast-growing craft breweries earlier this month.

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Topics: packaging solutions, craft beer packaging, craft beer packaging trends, craft beer warehouse

How to Capture the "On the Go" Trend in Your Snack Food Packaging

April 2, 2019


It’s official: we’re a nation of snackers. But although American consumers are spending more than ever on foods that fall into the snack food category, the way we’re snacking has shifted dramatically. It only takes a quick walk down the snack food aisle at your local grocery store to notice the latest trend driving consumer appetites: “on the go” snacks.

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Topics: Flexible Packaging, single serving packaging, snack food packaging, packaging solutions

Creative Packaging Tips and Suggestions

April 18, 2018

The days of presenting your products in a bland, cardboard box are in the past. Today, in order to stand out from the competition, businesses need to take advantage of creative packaging solutions designed to pique a customer's interest. Thankfully, there is no shortage of great ways you can make use of creative designs in your own product packaging. Outlined below are just a few great ideas for you to consider.

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Topics: Flexible Packaging, packaging engineer, packaging solutions, sustainability

Choosing the Right Commercial Packaging Materials to Boost Your Business

April 12, 2018

Having the right supplies available is essential for efficient and affordable shipping. At Victory Packaging, we are proud to offer commercial packaging materials that make it easy for businesses to package and ship products of all kinds. Outlined below are a few of the packaging materials that are well-worth considering if you are looking for a way to streamline your shipping and handling process and boost the efficiency of your business.

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Topics: Food Packaging, Shrink Packaging, Flexible Packaging, packaging solutions

Areas to Consider for Packaging Automation

April 2, 2018

There are few better ways to cut costs and improve efficiency than making use of effective packaging automation, and there are several steps in the packaging process that are well-suited for automation. In this article, we'll take a look at the various areas to consider implementing packaging automation as well as the equipment needed to do so.

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Topics: packaging automation

Bakery Packaging - Ensuring the Delivery is as Tasteful as the Product

March 29, 2018

With sustainability and attraction in mind, your packaging still needs aspects to help it stand out above the competition.

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Topics: Food Packaging, bakery packaging, Flexible Packaging, snack food packaging, packaging solutions, sustainability

Out with the Old in with the New: Older Designs Innovated to Grab Attention

March 21, 2018

Are you getting the feeling that your packaging tactics are becoming outdated? Other than protecting and sustaining your products, creating packaging is ultimately about drawing attention, sending a message, and making consumers buy your product. Innovation is significant to staying in step with competitors, but it is still important make sure your brand is discernible to your current client-base. There are custom packaging options out there to revamp your products and attract new consumers, without making them unrecognizable to your current clientele.

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Topics: custom retail packaging, packaging for retail products, packaging engineer, packaging solutions

Optimum Solutions for Vehicle Packaging

March 13, 2018

Vehicles are heavy, bulky and require adequate protection since the smallest impacts can dent them or scratch their paint. With this being the case, creating packaging solutions for vehicles can present a number of unique challenges. Here we will examine optimum vehicle packaging solutions to keep your automotive parts protected.

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Topics: packaging engineer, packaging solutions

Protective Packaging: Keeping Your Products in Top Form

March 5, 2018

A lot of factors go into choosing a packaging solution, from its cost to its weight to its aesthetic appeal. However, one of the most important factors to consider is how much protection the packaging offers. The reality of the shipping process is that it isn't always handled with care, and without the right protective packaging your products could incur damage in transit. To keep this from happening, it's crucial to choose the right protective packaging.

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Topics: Shrink Packaging, Flexible Packaging, packaging solutions

Common Misconceptions About Beverage Packaging

February 28, 2018

When it comes to beverage packaging, misconceptions abound. For the most part, technology has outpaced the processes and standards that businesses in the beverage industry have long used, leading to a variety of options that many businesses do not even realize exist. To give you a better idea of what can and can't be done in beverage packaging, here are a few common misconceptions.

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Topics: bottle packaging, Beverage Packaging, packaging solutions, craft beer packaging