Market Insights | Page 2

Beer sales in the U.S. are on a slight decline overall. But despite the 1% beer industry slowdown and reports that Millennials are drinking less alcohol than previous generations‚ one sector continues to grow: craft beer. Craft breweries now represent more than 12% of the American beer market. Their performance is only expected to improve as consumers age.

How good does it feel to grow? Just ask the 50 brewpubs, microbreweries and regional craft breweries that made it onto the Brewers Association’s annual list of the fast-growing craft breweries earlier this month.

It’s official: we’re a nation of snackers. But although American consumers are spending more than ever on foods that fall into the snack food category, the way we’re snacking has shifted dramatically. It only takes a quick walk down the snack food aisle at your local grocery store to notice the latest trend driving consumer appetites: “on the go” snacks.

The days of presenting your products in a bland, cardboard box are in the past. Today, in order to stand out from the competition, businesses need to take advantage of creative packaging solutions designed to pique a customer's interest. Thankfully, there is no shortage of great ways you can make use of creative designs in your own product packaging. Outlined below are just a few great ideas for you to consider.

Having the right supplies available is essential for efficient and affordable shipping. At Victory Packaging, we are proud to offer commercial packaging materials that make it easy for businesses to package and ship products of all kinds. Outlined below are a few of the packaging materials that are well-worth considering if you are looking for a way to streamline your shipping and handling process and boost the efficiency of your business.

There are few better ways to cut costs and improve efficiency than making use of effective packaging automation, and there are several steps in the packaging process that are well-suited for automation. In this article, we'll take a look at the various areas to consider implementing packaging automation as well as the equipment needed to do so.

With sustainability and attraction in mind, your packaging still needs aspects to help it stand out above the competition.

Are you getting the feeling that your packaging tactics are becoming outdated? Other than protecting and sustaining your products, creating packaging is ultimately about drawing attention, sending a message, and making consumers buy your product. Innovation is significant to staying in step with competitors, but it is still important make sure your brand is discernible to your current client-base. There are custom packaging options out there to revamp your products and attract new consumers, without making them unrecognizable to your current clientele.

Vehicles are heavy, bulky and require adequate protection since the smallest impacts can dent them or scratch their paint. With this being the case, creating packaging solutions for vehicles can present a number of unique challenges. Here we will examine optimum vehicle packaging solutions to keep your automotive parts protected.

A lot of factors go into choosing a packaging solution, from its cost to its weight to its aesthetic appeal. However, one of the most important factors to consider is how much protection the packaging offers. The reality of the shipping process is that it isn't always handled with care, and without the right protective packaging your products could incur damage in transit. To keep this from happening, it's crucial to choose the right protective packaging.

When it comes to beverage packaging, misconceptions abound. For the most part, technology has outpaced the processes and standards that businesses in the beverage industry have long used, leading to a variety of options that many businesses do not even realize exist. To give you a better idea of what can and can't be done in beverage packaging, here are a few common misconceptions.