Utilizing BOPIS or ‘click and collect’ to boost customer purchases and satisfaction while improving your omnichannel retail
What is BOPIS?
BOPIS stands for Buy Online, Pick Up in Store. It’s also called ‘click and collect.’ It allows customers to pick out items online through an app or site and then pick up their items at a brick and mortar store near them. The concept is straightforward, but as we’ll explore, there are necessary steps to maximizing BOPIS efficiency to increase sales and customer satisfaction.Read More