Hard to miss in stores with their brightly colored cans, eccentric labels and thick plastic holders, craft beers are here to stay. Over 20% of beer consumed in 2016 came from the craft brewery market, making it a growing force in the beer aisle taking up more and more shelf space.
But, what makes craft beer so popular? Sure, the unique tastes and interesting ingredients are going to pique the interest of anyone walking down the beer aisle. But, the story breweries tell through the quality they deliver is what really resonates with consumers.