Market Insights | Page 9

The pouch is one of the newest innovations in flexible packaging design, and it has a lot of advantages. When you think of packaged products, traditionally liquids and gels have gone into containers like bottles, cans and jars while dry goods went mainly into bags. As a container-bag hybrid, the stand-up pouch works for both liquids and solids. It evolved from regular bags or pouches and is made from a roll of material sealed at both ends. Making a pouch entails fitting a gusset into the bottom of the pouch. This gives it a base and opens up the pouch so that, seen from the side, it's somewhat triangular.

Packaging for retail products matters a great deal. Everyone knows that first impressions count, but the impact of well-designed packaging goes beyond how your products look on the shelf. Perhaps that's why it's said to be one of the things Steve Jobs obsessed over at Apple. So why is your packaging so important to your brand? Consider the following.

When vehicle packaging is opened and a damaged component discovered, the costs go far beyond the affected item. Auto plants run lean with parts delivered just hours before assembly. One defective plastic molding, electronic sub-assembly or trim piece can bring production to a halt while the shipment is re-inspected or returned. There will be an investigation into the root cause, overtime working to make up the shortfall, and the supplier will probably pick up the tab.

Packaging is crucial to the success of products and brands. It can make all the difference between being noticed and purchased by consumers, or being left on the shelf. Innovative food packaging can influence and increase the odds of repeat purchases as well. Changes in demographics, preferences, lifestyles, and eating habits are all fueling change and evolution in food packaging. Here are some of the top trends:

When selecting a packaging company, you want a partner you can rely on. Ideally, the company will have all the services and features your company needs; however, bear in mind these needs can change as your company grows and evolves. The following are 10 areas to consider when selecting a packaging company:

Bakery product companies are continually striving to engage consumers and drive more sales. Irresistible packaging is one of the most effective ways to accomplish this. Bakery packaging supplies come in more sizes, shapes, textures, materials and printing options than ever before. The goal in selecting bakery packaging supplies is to create a tactile, engaging and memorable customer experience.

The most successful packaging draws consumers to try new products and continue to buy more of their favorites. The next generation of bakery packaging will address upcoming brand challenges and meet consumer needs through key innovations. The following are some of the top baked goods packaging trends to watch for in 2016 and beyond.

Standing out in the soda, water, juice, beer, condiments, dressings and other beverage or liquid food categories is more challenging than ever before. The market is extremely saturated, making innovative bottle packaging paramount to success. The following are some of the top bottle packaging ideas and designs that are trending now throughout the industry.

The look of your product is your calling card to customers. To reduce buyer's remorse and create a great first impression, you need your product packaged as professionally as possible. If you want to protect your precious cargo during delivery, draw attention to your product's best features, and provide easy access when unpacking, shrink packaging is your best packaging option. Let's take a look at how you can improve your product's appearance and operational productivity with shrink packaging.

You may have the best products in the world, but without the optimal packaging, you won't be able to succeed in your market. Victory Packaging's rigid container solutions can enhance your business and its products in a range of key ways. The following are five of the top features and benefits of our rigid packaging and container options for food and other products in a range of industries.

The average consumer is probably unaware of the immense challenges that every company involved in the production, distribution and transportation of fresh produce faces. It doesn’t matter whether a grower is rushing to deliver a new harvest to a distributor, or the distributor is eager to fill 18-wheeler trucks full of produce to take to grocery stores or wholesale warehouses. You need to find solutions to everything from managing your inventory to controlling costs, automating production, and optimizing efficiency and productivity. We will look at six common challenges our customers face and show you how Victory Packaging approaches and resolves each challenge.